Printers' Ink Volume 28-29 download

Printers' Ink Volume 28-29.cBooks Group

This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1899 Excerpt: ...are based upon this claim of circulation. WISCONSIN. Milwaukee (Wis.) Evening Wisconsin (1).--Sonic were small advertisers when their ads first appeared in the Evening Wisconsin years ago; they have grown to immense proportions since, partly because they were good managers; md partly because of their wisdom ir the selection of newspapers of the Evening Wisconsin's class. Nowadavs too many advertisers plunge recklessly without due consideration of all points of merit in a medium, and do not get all the good out of their appropriations. The advertiser who considers the character and quality of a newspaper's circulation in addition to the actual number of copies printed, is usually the one who gets the most for his money. The Evening Wisconsin is one of the feupapers in the United States which is con sid ered by advertisers more for the quality of circulation than for quantity. It is perhaps the only paper in the country having that high standard of quality, and" at the same time exceeds all of its contemporaries, even the penny paper, in circulation. It is the medium eveiy wise advertiser selects and without which the Milwaukee and Wisconsin field LAnnot be properly covered. We Know What You Want. You want the best lineof popular-priced underwear you can get. You want underwear that is carefully made, correctly sized and beautifully finished. You want underwear thai you can offer to your customers and feel assured that they will come back to you the next time they have i need for underwear. And, in addition to all this, you want underwear that wtll pay you a wholesome profit. We make just that kind of underwear. Write ui about it. Van Dyke Knitting Co., A TRADE ANNOUNCEMENT SOMEWHAT OUT OP THB RUT. REPRODUCED IN MINIATURE PROM THE " DRY GOODS ECONOMI...

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